Our client, a leading makeup and hair styling business in Central California, specializes in weddings, special events, and production work.
Facing challenges in attracting high-paying clients, the owner sought a makeup artist website redesign that mirrors the premium quality of her services.
The project focused on enhancing the website’s appeal and showcasing the extensive services provided, differentiating her offerings from lower-end makeup artists and positioning her at a higher value.
Santa Barbara, CA
Wedding and Event Makeup Artist
Website Redesign for Enhanced User Experience and Local SEO Optimization
“I can’t say enough good things about Andy and Kristie. I needed help with my SEO. I was very apprehensive to give my website to someone else after 7 long years of trial and error to get to where I was.
They were able to come up with a plan of action that I was very happy with. They are incredibly affordable, patient, and caring.” – Frances Blythe
Beauty By Blythe’s original website design and copy failed to capture the brand’s aesthetic or attract the ideal clientele.
Visitors found it challenging to locate information, discouraging them from engaging with the site further.
This lack of clarity and appeal contributed to a high bounce rate, negatively impacting the site’s search engine ranking and visibility in the Santa Barbara area.
We transitioned to WordPress using Elementor Pro because it’s customizable and enables the integration of professional plug-ins for enhanced features like photo galleries and customizable contact forms.
Next, we optimized images, reducing file sizes without compromising quality to improve page load times, enhancing the overall user experience.
We utilized strategic location mentions throughout the site to cater to the 46% of search queries that are location-related, aiming to improve the site’s visibility in local search results.
The new site has aesthetic appeal with a sophisticated design, white space, movement, and images and icons to cater to visitors who skim pages. The design is complemented by short text blocks for improved readability.
High-quality photos of the owner’s work alongside soft neutral tones, complementary fonts, and emotionally persuasive language evokes a sense of elegance and sophistication.
Structuring the site to allow easy access to the three main services offered, ensures visitors can quickly find what they need.
The redesigned Beauty By Blythe website now perfectly captures the vibe of the brand with its elegant, sophisticated look. It’s not just visually appealing but also user-friendly, with clear service descriptions, pricing, and easy-to-find contact options.
The strategic enhancements in SEO, particularly local SEO, position the website to attract and engage more potential clients within the Santa Barbara area.
