Case Study: Red Rose Event Planning Tampa Website Redesign
We loved collaborating with Alexis Austin, the owner of Red Rose Events, a wedding and event planning business located in Lakeland, FL. Her previous website was one-page which didn’t offer enough space to adequately describe her array of services. The above-the-fold area of the homepage was utilized by a too-large image of the logo and the website in general lacked gorgeous images of her work.
Our client requested a multi-page website with a soft pink and cream color palette that highlights the advantages of working with a wedding planner, displays her offerings in a visually appealing way and attracts new customers.
The Old Homepage
The New Homepage
Get Found On Google
With a multi-page website we were able to keyword each page, greatly improving her chances of showing up in local Google searches. With keyword-rich headlines (like Tampa’s Wedding Planning Expert), subheadings and body text, both search engines and actual human visitors understand exactly what information each page contains.
Write For Human Visitors Too
Eye Catching Visuals
At the top of the homepage, we used eye-catching, high-resolution photos of elated just-married couples and bridal parties so website visitors can imagine themselves experiencing Red Rose Events service.
Showcasing testimonials provides social proof that previous clients recommend her service. Custom collages allowed us to display more photos in small areas.
Bringing It All Together
The new website gives the business a professional online first impression and captures the approachable modern tone that clients attribute to this business with professional images and romantic design elements. It’s beautiful and easy to navigate with clear descriptions of wedding and special event packages enticing website visitors to book a service. Embedded booking software allows guests to easily fill out a custom questionnaire that’s immediately sent to the business’s email inbox.
New Web Pages:
Service Overview
Full Service
Events
About
