DNA Testing Solutions, a premier provider of DNA paternity testing and forensic analysis services, faced significant challenges with their online presence due to an outdated and underperforming website.
The goal was to enhance the website’s security, SEO, and overall user experience to reconnect with their audience and reclaim their position in search engine rankings.
Tampa, Florida
DNA Testing Services
Website Redesign for Improved Security, SEO Optimization, and User Experience
“Awesome experience. The personal touch and local feel was great. Site is looking good!” – Brian Crocker
The original website for DNA Testing Solutions was severely outdated, lacking in several critical areas.
The site was not secure, deterring visitors and negatively impacting SEO rankings. Poor SEO practices led to reduced visibility in search engine results.
Slow loading times, tiny font sizes, lack of design elements, and outdated information provided a poor user experience.
There were no call-to-action buttons or footer sections, and no clear pathways for users to engage with the services offered.
We transitioned to a secure and reliable hosting platform to enhance website security and performance.
Implemented up-to-date SEO strategies, including keyword optimization, meta tags, and structured data, to improve search engine visibility.
The new website is fully responsive and optimized for mobile devices, catering to the growing number of users accessing the site on smartphones.
Find out more about our website design services and how we can help your business achieve similar results.
This website redesign example includes headings, clear fonts, negative space and a user-friendly layout to attract and retain visitors.
Strategically placed CTA buttons guide users towards scheduling tests, purchasing kits, or learning more about the services.
Revamped website content provides up-to-date, informative, and engaging information about DNA testing services.
High-quality images create an engaging visual experience, effectively communicating the brand’s message and services.
The redesigned website for DNA Testing Solutions reached over 100 clicks in its first 28 days online and within a few months ranked on page 1 of search results for primary keywords.
It not only aligns with the company’s brand identity but also significantly improves user experience, security, and SEO performance.
