This 5-Minute Trick Is the Secret Sauce of Local SEO
By Kristie Parker
NAP consistency is the ultimate local SEO secret we’ve uncovered after countless conversations with experts. It’s super simple and packs a huge online visibility punch.
Never heard of it? NAP refers to your business name, address and phone number. Nail NAP accuracy and consistency to boost your website’s regional rankings.
So, why is NAP consistency so important?
Well, imagine this: you’re searching for the address of a local coffee shop. You think it’s called Caffeine Alert and you KNOW it’s on Front Street, but when you Google it, a listing for a place called Caffeine Alert shows up but it’s on Main Street.
Hmm. Is that it?
Did Caffeine Alert move? You click the phone number and no one answers. You’re confused and need an espresso fix so you end up at Starbucks simply because it’s a more reliable option.
Humans don’t like confusion and neither does Google.
Consistency is the key ingredient that ensures search engines and customers can find accurate and trustworthy details about your business.
It’s like a secret code that helps search engines connect the dots and rank your business higher in local search results.
Ensure consistent contact information across all platforms
Check popular platforms like Google Business, Yelp, Facebook, and industry-specific directories. Make sure your NAP information is identical everywhere it appears.
But here’s the thing: NAP consistency is not a “set it and forget it” kind of deal. You need to stay on top of it like a barista perfecting latte art. Whenever you make changes to your business’s NAP, whether it’s a new phone number or a change of address, update it everywhere. Consistency is the name of the game!
Enormous Takeaway:
Keep an eye out for sneaky typos and formatting errors. Sometimes a missing digit or a misplaced comma can lead to major confusion. Double-check every detail and ensure that your NAP information is crystal clear and error-free.
5 Minutes Can Make a Huge Difference To Your Ranking
By maintaining NAP consistency, you’re not only making it easier for search engines to find and trust you, but you’re also helping potential customers find their way to your door. It’s like giving them a reliable roadmap to your business.
So, take a moment to assess your NAP consistency. Are your business’s name, address, and phone number aligned across the web?
If not, it’s time to roll up your sleeves and start tidying things up. Remember, consistency breeds trust, and trust brings customers, and Google, to your doorstep.
The more consistent your NAP, the higher you’ll rise in local search results. NAP consistency is the secret sauce of local SEO success.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.