10 Simple Ways for Non-Tech Small Business Owners to Earn Backlinks and Boost Website Traffic
By Kristie Parker
What Are Backlinks?
Backlinks are an important factor in Google’s SEO algorithm. Google’s algorithm considers backlinks as a “vote of confidence” from other websites that your website has valuable content. Essentially, the more high-quality backlinks your website has, the more authoritative and trustworthy it appears to Google, which can lead to better search engine rankings.
However, not all backlinks are the same; Google values quality over quantity and prioritizes backlinks from authoritative websites that are relevant to your industry or niche.
Here are 10 actionable examples of how a non-tech small business owner can create backlinks to their website:
1. Ask for backlinks from satisfied customers
Reach out to customers who have had a positive experience with your business and ask if they would be willing to link to your website from their own website or social media profiles.
2. Create a business listing on Google My Business
Google My Business allows you to create a free business listing that includes a link to your website. This can help improve your local search rankings and drive more traffic to your website.
3. Create social media profiles for your business
Social media profiles like Facebook, Twitter, and LinkedIn can be great places to promote your business and earn backlinks. Make sure to include a link to your website in your profile bio and in any relevant posts.
4. Participate in industry forums and online communities
Join online forums and communities related to your industry and participate in discussions. This can help you establish yourself as an authority and potentially earn backlinks from other members of the community.
5. Write guest blog posts for other websites
By writing a guest blog post, you not only have the opportunity to share your expertise and reach a new audience, but also potentially earn valuable backlinks:
Author Bio: Most guest blog posts include an author bio at the end of the article where you can include a brief description of yourself and a link back to your website.
In-Content Links: Depending on the blog’s guidelines, you may also be able to include one or more links to relevant pages on your website within the body of the article. Social Media Promotion: Once your guest post is published, you can promote it on your own social media channels, potentially leading to others sharing the post and earning you additional backlinks.
Cross-Promotion: If you have your own blog or content platform, you can cross-promote the guest post on your website or social media channels, providing another opportunity for readers to click through to your website.
6. Offer to be a guest on a podcast or webinar
Being a guest on a podcast can earn you backlinks in several ways:
Podcast Show Notes: Many podcasts provide show notes that summarize the episode and include links to resources mentioned during the conversation. As a guest, you can request that the host include a link to your website or a specific page on your website in the show notes.
Social Media Promotion: Podcast hosts often promote their episodes on social media platforms, such as Twitter or Instagram, and tag their guests in the posts. This can lead to increased visibility for your business and potentially earn you new backlinks if others share or retweet the post.
Cross-Promotion: If you have your own podcast or content platform, you can cross-promote the episode on your website or social media channels and include a link back to the podcast episode.
Guest Page or Archive: Some podcasts have a dedicated guest page or archive where they list all the guests who have appeared on the show, along with their bio and links to their website or social media profiles.
7. Create infographics or other visual content
Infographics and other visual content can be highly shareable and can earn backlinks from other websites. You can create your own infographics using free online tools like Canva.
8. Participate in local events and sponsorships
When you participate in a local event or sponsor a local organization, the charity may feature your logo and you can often get a mention and a link back to your website on their website or social media profiles.
This not only helps to increase your website’s visibility and traffic, but it also improves your website’s authority in the eyes of search engines.
9. Create a resource center on your website
Create a collection of articles, guides, and other resources related to your industry and host it on your website. This can help you earn backlinks from other websites that find your resources valuable.
10. Offer to provide quotes or insights to journalists or news shows
If a journalist includes a quote or insight from you in an article or news segment, they may include a mention and link back to your website as a source of the information.
If you’re featured in an article or news segment as an expert in your industry, the journalist may include an author bio with a link back to your business website.
This can help you earn backlinks from high-authority websites and improve your search engine rankings.
Boost Your Credibility and Rankings with Backlinks
When search engines see that other high-authority websites are linking to your website, they interpret this as a signal that your website is trustworthy and valuable. This can help to improve your search engine rankings and drive more traffic to your website.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.
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