By Kristie Parker
[Updated June 2023]
Most people think a web company’s job is done once the build is complete, but that’s like buying a new home and assuming it won’t require upkeep, repairs, and touch-ups.
Having a website manager is like having a home inspector who stops by every month to check your foundation, roof, and appliances. He makes sure everything is running smoothly and troubleshoots issues before they become major problems.
You’d be amazed at how often even the most basic website is bombarded with hacking attempts by cyber thieves trying to steal sensitive information. According to Forbes, 30,000 new websites are hacked every day.
We’ll pamper your website with security scans and plugins to protect it against hacking and viruses.
A kitchen built in 1990 can look clean and modern for a while, but eventually it becomes dated. Website graphics can become dated too, and so can taglines and written content.
Nothing says, “I never go on my own website” more than a holiday promotion from 6 months ago.
The ability to make updates, add new images to a gallery or simply upload the latest blog post or dinner menu are an important feature of your monthly service, so the information on your website is always up to date and visually appealing.
What is a visitor’s first impression of your site? If they’re clicking away after only a few seconds it could mean that the content isn’t useful to them, that the site takes too long to load, or that it looks like garbage on a mobile device. These are all things that can frustrate and annoy your customers.
But how do you know how much time visitors are spending on your website in the first place? Or how many people are landing on it at all? On every site we build we install the most customer-friendly (non-techy) plugins like Jetpack or Burst Statistics which you can easily view the data and see how well your site and its content are connecting with your audience.
You’re busy running your business. Even with the best of intentions, frequently clicking through every page and button on your site may slip through the cracks, so you won’t notice when something stops functioning properly.
Imagine how panicked you would be if your site was down, and you had no idea how long it had been that way. Days? Weeks? Months? What’s worse is, how do you fix it? Who do you call?
We monitor your site’s downtime with Jetpack so that if your site ever goes down, we receive an immediate notification and get to work on the problem right away. And we back up your site regularly with Updraft plus so you won’t lose precious data or content.
Best of all you always have someone you can call and have the peace of mind that we are there to help you.
We install plugins, which are just like updates for your phone. Plugins enhance your site’s performance and improve loading speed, but sometimes they cause errors, so after the plugins are installed we run a check of your site so that if there are any errors we can tackle them before you or your visitors detect a problem.
Other core components of your website like Themes, Web Page Builders, Email Delivery (SMTP) and Contact Forms need maintenance as well.
With consistent monitoring and updating we’ll keep your site running quickly and performing the way you expect it to.
Monthly service isn’t just for maintenance. Just like you increase the value of your home by adding some eye-catching landscaping or a new wood deck, your website can be enhanced too, and those enhancements can increase traffic and your Google ranking.
Engaging blog posts or videos can establish you as an expert and keep your audience regularly returning to your site. Selling your products online, not just in person, can also catapult your sales.
Our flexible website management options allow you to pay for only the functions you’ll actually need and use, and because we’re an intentionally small business, all of our clients, regardless of monthly service plan, receive stellar customer service.
For this reason we don’t put limits on the amount of time we spend talking to and emailing business owners. If you need something, we’ll help. Period.
No one likes to pay for stuff they won’t use, like unlimited refills at the drive-thru, but there are a few things your website absolutely needs so visitors have a smooth experience.
It needs regular updates so it loads fast and performs at its best by compressing images without losing quality, managing spam comments, helping search engines find your site, and much more.
Your site needs security so it resists hacking and isn’t full of bugs and malware. It needs to be backed up regularly so if it ever goes down we can restore it confidently.
After that, each business’s requirements are different. Choose a plan that works for you, or contact us and we’ll figure it out together. We’d love to hear from you.
