Rank Higher on Google
Let’s bring your website into the spotlight. Discover simple, effective SEO strategies that put your small business front and center.
We know you’re not geeking out over Google’s algorithm changes on your weekends – and honestly, you shouldn’t have to. That’s where we step in. We create websites that resonate with real people while priming them to rank higher on Google.
Every website we build has the SEO essentials built in. What does that mean for you? It’s like setting up your shop on a busy street, instead of a back alley. People can find you more easily.
We know what you’re thinking… What’s the damage?
Nothing. Zilch. Zero.
The SEO Essentials are included in the cost of your website design.
Your site will look and work great on mobile devices, not just desktops.
We research the specific terms people are using to find your services and make sure those keywords feature prominently where they matter most.
We compress images so they look sharp but don’t slow down your site.
We name your images so search engines understand what they are, and we add alt text for accessibility, helping everyone, including search engines, recognize your visuals.
We make it easy for Google to understand and list your site’s pages.
Behind-the-scenes navigation (sitemap) that helps Google – and customers – navigate your site.
You’ll even be able to see who’s coming to your site and what they’re looking at.
Connect your content in a way that both Google and your visitors understand, boosting your SEO as users navigate intuitively from page to page.
Each page gets a clear, inviting title and a concise description. They’re your first impression in search results, so we make them count.
Your content is structured with heading tags to help break up the text and make it easier for readers (and search engines) to digest what each section is about.
Full-Suite SEO service is a comprehensive strategy, with a dedicated team in your corner.
What does that even mean?
Google changes the rules…a lot. Thousands of times a year, actually. Keeping up is a full-time job.
Our SEO pros live and breathe these updates so you don’t have to.
Experts invest significant resources into testing, experimenting, and developing strategies to make Google recognize you as a trusted, authoritative site it can confidently rank at the top.
With a monthly subscription, you’re investing in a tailored approach designed to keep your website not just competitive, but leading the pack.
Dive into your competitors’ strategies, helping you stay one step ahead.
Amplify your presence far and wide, making your business a known voice online.
Ensuring your Name, Address, and Phone number are uniform across the web, solidifying your local presence.
Securing quality backlinks to elevate your site’s trustworthiness and authority.
Keeping your site updated with consistent, compelling content that resonates with audiences and search engines alike.
Continually refining your strategy and tactics for sustained relevance and performance.
Enhancing and maintaining your Google business listing for maximum local impact and visibility.
Developing a precise SEO approach that positions your local business front and center in community-specific searches, directly targeting your nearby audience.
Pricing depends on location and size of your market. Let’s have a conversation so we can give you a custom quote.
SEO Frequently Asked Questions
Typically, if your website is brand new, it might take a few months to start seeing a steady flow of visitors because most new sites spend some time in the “Google sandbox” during which search engines evaluate your site’s quality and relevance.
But there’s still some things you can do! Craft content (FAQs, blog posts or articles) that answers what your audience is searching for, and share your content on social media and other platforms. Dig into the details in this post “Get Found on Google: Why Your Website Needs to Answer the Big Questions” for some simple tips.
Whether to tackle SEO on your own or hire someone depends on your time, expertise, and the complexity of your SEO needs.
As website designers, we lay the groundwork by incorporating essential SEO elements into your site. This includes a mobile-optimized design, fast loading pages, WordPress integration for flexibility, keyword analysis, optimized images, and setting up tools like Google Search Console and Google Analytics. It’s like giving your site a head start in the SEO race.
Now, there are also things you can do for free to boost your SEO. Regularly updating your site with fresh, engaging content, keeping an eye on your Google Business Profile, and ensuring NAP (Name, Address, Phone number) consistency across the web are all tasks you can manage on your own. These efforts improve its chances of being noticed by search engines and potential customers.
However, if you’re in a competitive market or looking to seriously ramp up your ranking, hiring an SEO agency can be a game-changer. They dive deep into strategies like competitor analysis, brand awareness, backlink building, and ongoing optimization tailored to your specific market. This is a more comprehensive approach, where experts stay on top of Google’s frequent updates and tweak strategies to keep your site not just in the race, but leading the pack.
Cue the dreaded “It depends.”
The cost of SEO can vary widely based on your business needs, market size, and goals. Here’s a breakdown to give you a clearer picture:
SEO Essentials Included in Web Design: As part of our website design service, we integrate fundamental SEO elements at no extra cost. This includes mobile optimization, fast loading speeds, keyword analysis, and basic Google tools setup. Consider this as your foundational SEO, included in your website design package.
DIY SEO: For those on a tight budget, DIY SEO is a cost-effective option. Regularly updating your website with quality content, maintaining your Google Business Profile, and ensuring NAP consistency are all effective and free ways to boost your SEO. And for many small businesses, SEO essentials plus DIY are all you need.
Professional SEO Services: If you’re in a crowded market, don’t want to wait to build up organic growth, or are competing against businesses that have amassed years of Google reviews and content, investing in professional SEO services is worth checking out.
Prices for these services can range from a few hundred to several thousand dollars per month, depending on the complexity and scale of your campaign. This includes more advanced, custom strategies like ongoing optimization, backlink building, and comprehensive analytics tracking.
Your SEO investment can be as minimal as the time and effort you put into managing it yourself, or it can extend into a significant monthly expenditure for professional, comprehensive SEO management. The key is to balance your budget with your business’s online growth objectives.
Keywords are essentially the words or phrases people type into search engines when looking for something.
Each page of your website should have one primary keyword (and don’t use the same keyword for multiple pages!)
So, how do you pick the right ones for your business? It’s a blend of understanding your audience and a bit of research. Let’s say you own a yoga studio in Seattle. Your potential customers might be searching for “yoga classes in Seattle” or “best Vinyasa yoga in Seattle.” These phrases are your keywords.
To choose them wisely, consider what’s unique about your business. Use free tools like Moz Keyword Explorer and AnswerThePublic to find out how often people search for these terms and explore similar phrases. The goal is to find keywords that are popular enough to be searched often, but specific enough to be relevant to your business.
For example, if you have a webpage on your site about yoga for beginners, a fitting keyword could be “beginner yoga classes Seattle.” This specificity helps attract the right visitors to your page.
Confusing, right? Website ranking is influenced by various factors beyond design.
Here’s why they might be ranking above you and how you can compete:
Strong SEO Tactics: They may have an effective SEO strategy, with well-optimized content and backlinks. The good news is, SEO is a field where you can make significant gains with the right approach. By focusing on your own SEO strategy, including keyword optimization, quality backlinks, and engaging content, you can start to climb the ranks.
Quality Content: If their content is highly relevant and valuable, it can boost their rankings. Use this as motivation to create even better, more relevant content for your audience. High-quality, valuable content is key to improving your ranking.
Established Website Authority: Older sites often have a built-in advantage in terms of trust and authority. However, this doesn’t mean a newer site can’t compete. Building your website’s authority takes time, but with consistent effort in adding great content, getting (and responding to) Google reviews and getting backlinks yourself, you’ll get there.
User Engagement: High engagement rates can favorably impact a site’s ranking. Focus on enhancing the user experience on your site to encourage longer visits and more clicks through your site.
Over time you can start to close the gap and even surpass your competition in search rankings.
Oh yeah. Big time.
Online reviews play a significant role in SEO, particularly for local businesses. Here’s why they matter:
Boosts Local SEO: Online reviews are a key factor in local search rankings. Search engines like Google use them to gauge your business’s credibility and relevance to local search questions, like “where to buy an engagement ring in Tampa”. The more positive reviews you have, the more likely your business is to rank higher in local search results.
Increases Visibility and Trust: Reviews contribute to your business’s online presence. They provide fresh, user-generated content that search engines value. Furthermore, potential customers often read reviews to assess the quality and reliability of your business, so positive reviews can directly influence their decision-making.
Keywords in Reviews: When customers write reviews, they often include keywords relevant to your business or services. These keywords can help improve your search rankings, as they align with what potential customers might search for.
Engagement Signals: Responding to reviews, both positive and negative, shows that you value customer feedback and are actively engaged with your clientele. This engagement is a positive signal to search engines and can contribute to your SEO efforts.
NAP Consistency: Reviews on platforms like Google My Business also help in maintaining the consistency of your business’s Name, Address, and Phone number (NAP), which is crucial for local SEO.
Fresh content is the FREE secret weapon for your website for several reasons, and how often you should update it can depend on your business goals and resources. But remember this, most business owners intend to update content often, but never get around to it. So if you can be the one to actually follow through, you’ll have a major advantage over competitors.
Here’s a breakdown:
Boosts SEO: Search engines favor websites that are consistently updated with fresh content. It signals that your site is active and provides up-to-date information, which can positively impact your search rankings.
Targets More Keywords: Every new piece of content is an opportunity to target additional keywords relevant to your business. This increases the chances of your website being found by users conducting searches related to your products or services.
Engages and Educates Your Audience: Fresh content allows you to engage with your audience and keep them informed about your business, industry trends, products, or services. It’s an effective way to educate your audience and position yourself as an authority in your field.
Frequency of Updates: The frequency of updates depends on your industry, the competition, and your capacity to produce quality content. A general rule of thumb is to update your blog or news section at least once a month. However, the quality of content is more important than quantity. It’s better to publish one well-researched, informative piece than several low-quality posts.
It’s wise to be cautious when you receive unsolicited emails from companies promising to improve your website’s ranking. Here’s a balanced approach to consider:
Be Skeptical: Many of these emails are from mass-marketing campaigns and may not be offering personalized or reliable services. Be wary of promises of quick fixes or guaranteed top rankings.
Do Your Research: Before considering any SEO service, research the company thoroughly. Look for reviews, case studies, and their overall reputation in the industry. Legitimate companies will have a track record of success and transparent methods.
Trustworthy Partners: While there are many SEO providers out there, not all offer the same level of service and reliability. We understand the importance of trust and quality in SEO services. That’s why we have partnered with an extremely trustworthy, US-based SEO company. They have a proven track record and align with our commitment to quality and ethical practices.
Tailored Approach: A credible SEO company will want to understand your business, audience, and goals. They should offer a strategy that is tailored to your specific needs, rather than a one-size-fits-all solution.
