Childcare Website Redesign
Vertical Kids Learning Center Website Transformation
Our project with Vertical Kids Learning Center, a child development and daycare in Tampa, FL, gave us a chance to play with creative and imaginative imagery.
The center’s original site was boxed in, featuring an outdated sidebar menu and lackluster visuals that didn’t resonate with the brand’s identity or its audience’s needs. It lacked functionality – the ability to update monthly activity schedules and menus.
The leadership at Vertical Kids wanted a website that felt like an extension of their physical one: welcoming, informative, and brimming with energy. They wanted a site that not only spoke to parents but also invited them to become part of their community.
The Old Homepage
The New Homepage & Pre-K Page
Maximizing Space and Visibility
By extending the layout to utilize the full length of the page, we created a spacious, clean design that welcomes interaction. Moving the navigation menu to the top of the page replaced the obsolete sidebar, immediately modernizing the look and improving user experience.
Brand-Consistent Aesthetics
We infused the website with the daycare’s signature colors, bringing warmth and visual continuity that speaks to the brand’s identity.
Seamless Navigation with Internal Links
Strategically placed internal links now make it a breeze for users to navigate between pages, creating an intuitive path through the site that educates visitors on the center’s unique approach to childcare and learning.
Prompting Action with Strategic CTAs
“Schedule a Tour” buttons are prominently featured, maintaining a balance between informative content and actionable steps. These calls-to-action encourage prospective parents not just to see the benefits of Vertical Kids but to experience them firsthand.
Engaging the Skimmers with Punchy Headlines
Understanding that busy parents often skim through content, we crafted attention-grabbing headlines that pack a punch, providing valuable insights into Vertical Kids’ services, values, and offerings, all at a glance.
Bringing It All Together
The revamped website is more than an informational brochure for Vertical Kids Learning Center; it’s an invitation to experience a community dedicated to children’s growth and happiness.
With its user-friendly design, emotionally resonant visuals, and content that speaks directly to the needs and hopes of parents, the site is a powerful representation of the brand’s promise.
It’s not just about what visitors learn about the Center, but how they feel when they imagine their children thriving in this environment.