Case Study: A Party With A Plan Website Redesign
Party Planning Services and Balloon Decorations
Case Study: A Party With A Plan Website Redesign Party Planning Services and Balloon Decorations
A Party With A Plan transforms Tampa events into unforgettable experiences, and deserves an online presence that matches their expert event planning skills.
Their original website had the right intent but missed on critical elements like distinct service pages and brand-aligned visuals. The original images weren’t optimized which affected the site’s load speed, frustrating human visitors and causing search engines to lower the site’s ranking.
Our redesign honed in on their unique selling points, and we added dedicated pages for each balloon decoration type, along with well-placed internal links to ensure visitors can easily navigate and find what they’re after.
The Old Homepage
The New Homepage
A Fresh New Color Palette For the Redesign
We had fun creating a vibrant color palette to match the brand’s logo and overall aesthetic. With stunning photo collages and custom graphics, the website now perfectly frames Ally’s commitment to stress-free events for her clients, backed up by social proof with the testimonials of satisfied customers. Strategically placed call to action buttons make it easy for on-the-go website visitors to book a service.
Internal Links
Did you notice the internal links in the ‘Balloon Decor That Pops’ section of the homepage? They not only guide you to the specific balloon decorations you might like, but they also help improve SEO, making it easier for folks in Tampa to find the business.
Bringing It All Together
The new website gives the business a professional yet fun and youthful online presence The custom graphics, backgrounds and highlights make the site eye-catching and immersive. It’s easy to navigate with clear descriptions of offerings and internal links that make it easy for website visitors to book a service. Embedded booking software allows guests to easily fill out a custom questionnaire that’s immediately sent to the business’s email inbox.
New Web Pages:
Full Service Event Planning Page
Events Page
Balloon Arch Page
Decor Rental Page
