Get Found on Google: Why Your Website Needs to Answer the Big Questions
By Kristie Parker
You’re right.
No one’s on your website thinking, “Time to hit up that blog!”
So what’s the point of writing blog posts, how-to guides and pro tips?
Because even though people aren’t googling “your business name + blog” they’re definitely seeking answers to questions like,
“Is lawn fertilizer safe for dogs”
“How long after polishing floors can I walk on them”
“How to clean a pool deck”
And if you’ve got a piece of content, whether it’s a blog post, article, guide, or how-to that addresses customer questions, guess what shows up in the search results? That’s right, YOUR WEBSITE.
These are page 1 organic search results for the google search “how to clean a pool deck.”
Notice none of them are homepages!
Want to know the best part? Let’s keep going.
Use Blogging the Right Way to Boost Business Success
You might wonder, “Why should I bother with blog posts when all I want is for people to book my services or buy my products?”
Here’s the deal: You’re a pro at custom closet organizing. Someone lands on your site looking for ‘quick hacks to maximize closet space.’ Your post provides the details – sorting, categorizing, the works.
They came for a hack; now they see it’s a whole science. Who wants to spend a weekend on this? No one. They’re hitting up the expert instead. That’s you. Cool, right?
Blog Posts Are Your SEO Workhorse
Regularly adding new content, call 'em posts, articles, or how-tos, gives you several SEO advantages
- Freshness: Search engines love current content.
- Keyword Optimization: Target and rank for essential keywords.
- Backlinking: Quality content attracts links.
- Increased Indexing: More content pages lead to more organic traffic.
- Dwell Time: Longer visitor stays can indicate quality to search engines.
Benefits Beyond SEO
Position Your Business as an Industry Expert
- Share insights and knowledge.
- Establish trust by delivering valuable content.
- Stand out from competitors.
Engage Your Audience
- Solve their problems through your content.
- Tailor content to their needs.
- Let them connect with your brand's personality.
Support Your Marketing Strategy
- Share content on social platforms.
- Use content in email campaigns.
Enhance Conversion Opportunities
- Add calls-to-action within your content.
- Direct visitors to other parts of your site.
- Gather emails for future campaigns.
The stat above is a prime example of the “compounding” effect where a single post’s impact grows over time, often outperforming other pages on a website. Creating high-quality, evergreen content that answers questions or solves problems that users consistently have is key to increasing your website’s search ranking over time.
What Are Your Customers Asking? That's Your Next Blog Post
Blogging is like adding to your investment portfolio, its value grows steadily, outshining quick, forgettable visits to social media posts. It’s clear, evergreen content that solves real people problems, helping you climb in search rankings.
Time to get strategic.
What are your customers asking? What do they need?
That’s your next blog post, right there. Solve their problems, improve your rank.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.
Kristie Parker
Kristie is the co-owner of Bungalow Web Design. She pretends to be a real adult by writing copy for small business websites from her actual bungalow in Tampa, Florida. When she's not web designing, you can find her in the gym, air frying something, or tucking into a Joyce Carol Oates novel with a dirty martini and orange cat nearby.